Curl Cult
Reserve on Wefunder
Now Raising on Wefunder

In Texture
we trust.

Curl Cult is the first science-backed, USPTO-patented texture system — built by hairdressers, for the 65% of the world the beauty industry forgot. The hairdressers who built this brand can now own a piece of it.

Reserve Your StakeRead the Story
$1M
Raise Goal
$15M
Valuation Cap
$100
Min. Invest
Editorial portrait of natural curls in motion
Editorial No. 01curl, redefined
USPTO Patented✦
Aveda Approved✦
BOLD Fund Backed✦
3,000+ Cult Leaders✦
72% Repeat Rate✦
National Retail 2026✦
World-wide Education Partner✦
Clean • Vegan • Pro✦
USPTO Patented✦
Aveda Approved✦
BOLD Fund Backed✦
3,000+ Cult Leaders✦
72% Repeat Rate✦
National Retail 2026✦
World-wide Education Partner✦
Clean • Vegan • Pro✦
The Campaign Film

Watch the movement.

01 — Origin

Built in salon chairs.
Not boardrooms.

Founder Janine Jarman kept watching clients educate each other about their curls online — because the professional beauty world had left them behind. So she fixed it. Not with another product, but with a full system.

Patented chemistry. Free stylist certification. An institutional education pipeline. A community that doesn't just buy — it subscribes to results.

"This isn't a product line. It's a shift. A service. A community."
— Janine Jarman, Founder & CEO
2021
Launch
First patented perm system goes to market. $111,538 in revenue.
2022
Community Builds
Free stylist certification. The first Cult Leaders activate nationwide.
2023
Proof of Traction
3,000+ certified stylists. Celebrity adoption. $0 paid influencer spend.
2024
Infrastructure
Revenue hits $476,886. CAC drops to $18. 4× Meta ROAS.
2025
Brand Evolution
Full rebrand. World-wide education partnership reaching 600+ schools and 100,000+ monthly users. National retail partnership.
2026
Your Moment
Community investment opens. The people who built this brand get to own it.
02 — Opportunity

65% of the world has texture.
The industry treats it like a niche.

Legacy brands are paralyzed. Their toxic 1990s formulations make it operationally impossible to pivot to clean. That's our opening. We're already in it.

$25B
Global premium haircare TAM
$15.6B
Curly hair care market by 2031
$8.2B
Perm market by 2033 — 8% CAGR
130%
Salon perm service surge in 2023
03 — The Brand

Four forces that
set us apart.

We're not a curl brand. We're the professional standard for texture — a science-backed system that hairdressers and clients can both trust.
01

Patented Technology

Our PisumProtex pea-peptide formula — the only clean, vegan, Aveda-approved perm system on the market. USPTO-patented. Irreplaceable.

02

Professional Ecosystem

3,000+ certified stylists. 30+ regional Cult Leader educators. Education partnership reaching 100K+ students monthly across 600+ schools.

03

Consumer Brand

Six retail SKUs. 72% repeat purchase. $18 CAC — 40% below industry. 4× Meta ROAS. 15M+ organic impressions on $0 paid influencer spend.

04

Culture & Community

Celebrity-endorsed. Award-winning. A movement hairdressers and clients are proud to belong to.

Editorial portrait of model with wavy blonde hair
Curl Cult product line on stand
Editorial portrait highlighting curl texture
04 — Traction

We don't buy attention.
We build a following.

3,000+
Certified Stylists
Free certification, nationwide
72%
Repeat Purchase Rate
They don't buy. They subscribe.
$18
Customer Acq. Cost
40% below industry benchmarks
4.0×
Meta ROAS
Validated paid efficiency
15M+
Organic Impressions
$0 paid influencer spend
327%
Revenue Growth
Since 2021 launch
96%
Inventory Accuracy
Up from 70% — operationally lean
$476K
2024 Revenue
Across DTC, pro, and international
05 — The Raise

$1M, deployed
with intention.

Every dollar funds what's already contracted — the national retail launch, three new SKU drops, and the global infrastructure to scale them. The runway isn't speculative. It's signed.
$275KInventory & Working Capital
27.5%

Power the national retail launch and secure supply chain.

$350KPlatform Expansion
35%

New SKUs, expanded ecommerce, premium retail entry.

$200KDTC Growth & Content
20%

Fuel Meta, Google, and AR education campaigns.

$90KField Activation & Training
9%

In-person stylist blitzes driving retail sell-through.

$85KGlobal Infrastructure
8.5%

International compliance and operational scaling.

06 — Roadmap

The path to
acquisition.

2026
Phase 1
Foundation for Scale
Revenue Target
$450K
  • 250-store validation launch
  • 3 new SKUs (Lion's Mane shampoo + conditioner, Alchemic Detox)
  • Pivot Point: 100K+ monthly users
2027
Phase 2
Acceleration Year
Revenue Target
$3.2M
  • Full national retail rollout
  • Asia distribution activated
  • Premium retail entry
2028
Phase 3
Profit Maximization
Revenue Target
$4.1M
  • 80%+ gross margins. 72% retention.
  • Patented IP. Institutional moat.
  • Premier acquisition target in texture
Janine Jarman, Founder of Curl Cult
07 — Founder

Janine Jarman

Founder & CEO

20+ years as a working hairstylist, salon owner, celebrity colorist, and international platform educator across 70+ countries. BRAVO Shear Genius runner up. USPTO patent holder. The architect of the modern curl movement.

"As a hairstylist, I have always been on a mission to help clients fall in love with their hair. Curl Cult is bigger than a product. It is a movement."
Advisors & Strategic Backers
  • BOLD Fund
    Carol Hamilton, board observer
  • Abraham Dairi
    CEO of Elyxium — Founders, Pro Athletes, Entertainers & Global Families
  • Jeff Mortimer
    Former CIO, Charles Schwab
  • Jenna Menking
    Founder, Crosswalk Technologies
  • Fernando Tatis Jr.
    MLB superstar & investor
  • Jennifer Beals
    Actress & brand advocate
  • Brandon Hutchison
    President, Beauty Industry Group
08 — Voices

The people who
already believe.

"
Curl Cult is the only perm I recommend for my clients. It is clean and safe on color-treated hair. I love what Janine has created.
Tracey Cunningham
Celebrity Colorist
"
I absolutely love using Curl Cult perm products for their gentle yet effective approach to creating beautiful, lasting curls without compromising hair health.
Cherin Choi
Celebrity Stylist
"
Finally a perm, products, and education I can confidently recommend for Laced hair extensions.
Lacey
Owner, Laced Hair Extensions
Celebrity & Strategic Endorsement
MGK✦Portia de Rossi✦Debbie Ryan✦January Jones✦Tallulah Willis✦David Archuleta✦Kevin McHale✦Teddi Mellencamp✦Mahirah Khan✦Jennifer Beals
Join the Cult

Own what you
helped build.

Equity in a patented, award-winning beauty brand backed by institutional investors — with a 3-year path to acquisition. Minimum $100.

Reserve on WefunderContact Janine